TORQUE IPAD MAGAZINE
Leveraging Craftsman's strong brand, depth of content and active DIY community I lead the Experience Design for TORQUE, the first shoppable iPad magazine for Craftsman. Torque allows enthusiasts to engage with editorial, branded, social and shoppable content in a richly interactive and immersive experience. The magazine includes live streaming video, integrated Facebook and Twitter feeds, Step-by-Step how to projects, articles and a Top 100 curated collection of shoppable products.
Craftsman's TORQUE iPad magazine is featured as a case study in the 2012 SoDA Report.
UX: Mariano Ferrario (Lead), Amy Lew
VD: Michael Janiak (Lead) , Jillian Fu
Strategy & Concept Development
Information Architecture & Site Map
Interaction Design & Wireframes
2012 FWA Mobile of the Day Award, Jan 7, 2012