WEBSITE + INTEGRATED CHECKOUT
The sister site of Diapers.com., Soap.com was developed to focus on everyday household essentials. The site includes over 25,000 products and 900 brands across a wide range of health, beauty, personal care and household categories. Leveraging the existing Quidsi framework from Diapers.com, I focused on designing multiple Product Detail pages to support the wide array of product offerings.
Additionally, to support repeat purchases, I designed experiences for the return visitor home page, a quick shopping list and daily deal modules.
Finally, to support Quidsi's planned expansion, I designed a tabular navigational system and a single integrated checkout experience allowing customers to shop seamlessly from all of the available sites.
UX: Mariano Ferrario
VD: Cat Lee
Information Architecture & Site Map
2010 Interactive Media Award - Outstanding Achievement