The 3rd installment to the Quidsi empire of brands. The main challenge with Wag.com was re-imagining the organization and hierarchy of a typical shopping site. Instead of designing an all inclusive navigational system for a single pet store, the Quidsi team wanted Wag.com to function as six boutique pet stores within one super-store.
This paradigm shift inspired me to develop a two tiered organizational and navigational system. The top level navigation supports switching between 'Pet Worlds' while within a pet section an additional navigational system supports the shopping catalog for the selected fury friend.
To support this pet focused shopping experience an in-context search menu was developed allowing customer's to quickly and efficiently find products that are relevant to the pet category they are currently browsing.
Finally, for those who want to spoil their loved ones or find that special gift; a curated section called the 'Pampered Pet Boutique' was designed to promote specialized products in a beautiful editorial style grid.
UX: Mariano Ferrario (Lead), Conway Liao
VD: Becky Hayden , Cat Lee
Information Architecture & Site Map
Interaction Design & Wireframes
Internet Retailer Hot 100 (2012)