SEARS.COM (YARD GURU)
The Sears Yard Guru is a 3d guided shopping experience focused on informing and educating customers about Sear's Lawn and Garden offerings.
An easy and intuitive experience allows customers to narrow down the results to find the best items for their specific needs (including yard size, terrain and location). In addition, the Yard Guru offers a feature-by-feature comparison experience including the prices of other leading retailers such as Home Depot and Lowes.
As with other finders I have designed, education and guidance is paramount within each step of the experience so as to provide customers with all of the relevant information that they need to make an informed purchasing decision.
UX: Mariano Ferrario
VD: Justin Metros
Information Architecture & Site Map
Interaction Design & Wireframes
2010 Interactive Media Award - Outstanding Achievement